The Danmarks Indsamling 2021 fundraiser once again offers children the chance to help by participating in the Good Deeds campaign – an event that has previously involved up to 100,000 children and young people in Denmark each year to benefit other children in the world’s poorest countries.
“Giving children the opportunity to participate in the 2021 fundraising is very important for Danmarks Indsamling. Unlike adults, they cannot donate money, but they can give their time and their efforts. It is therefore really good that the Novo Nordisk Foundation will also reward their hard work to benefit children who do not have the same opportunities that they do,” says Mulle Juul Korsholm, Chair of Danmarks Indsamling.
Good deeds could include taking the garbage out for a neighbour, walking grandma’s dog, pushing a customer’s shopping trolley around the supermarket or washing children’s toys at an after-school club. The Novo Nordisk Foundation will donate DKK 20 for every good deed done.
Benefitting children affected by the conflict in Syria
The Foundation’s donations will benefit a Danmarks Indsamling project in Syria administered by the Red Cross that helps children and young people affected by the conflict in Syria to restore their mental and physical health.
“The Novo Nordisk Foundation is supporting the Good Deeds campaign because it focuses attention on the serious refugee crisis in Syria, where 11 million people have fled their homes and need humanitarian aid. The COVID-19 pandemic has made these efforts even more necessary,” says Hanna Line Jakobsen, Senior Vice President, Novo Nordisk Foundation.
“In addition, we think that there is great value in getting children in Denmark involved in current global issues and developing increased awareness that people elsewhere in the world need help – and enabling these children to experience that their actions can help others in need,” adds Hanna Line Jakobsen.
The Red Cross project will especially focus on improving psychosocial well-being and honing the skills required to get an education or achieve a sustainable income for internally displaced people, returning refugees and children and young people in several provinces in Syria.
The Danish Broadcasting Corporation’s Ramasjang children’s network, which is taking responsibility for launching the Good Deeds campaign, will collaborate with public libraries and other partners in Denmark. This will be implemented through a brand-new concept that will put many of Ramasjang’s popular hosts and characters into the mix through interactive initiatives, music videos and other activities that are designed to motivate children to contribute their energy to help others.
Starting in January
Good Deeds is a key activity of the Danmarks Indsamling fundraiser. The Ramasjang children’s network will launch the fundraiser in mid-January, culminating with a major TV show on Friday, 6 February on the DR1 channel. The 5-hour telethon will be broadcast from Tinghallen in Viborg. The proceeds from the 2021 fundraiser will benefit children affected by the COVID-19 pandemic through 12 specific projects in 13 countries.
The Foundation supported the Danmarks Indsamling fundraiser with DKK 2.5 million per year in 2018, 2019 and 2020. Since 2007, Danmarks Indsamling has raised more than DKK 1 billion for humanitarian purposes.
Read more about the Good Deeds campaign here. (only in Danish)
Further information
Mulle Juul Korsholm, Chair, Danmarks Indsamling, +45 4057 1717
Christian Mostrup, Senior Programme Lead, +45 3067 4805, [email protected]
